A Model For Stratrgically Building Brand

Date : " A Model For Strategically Building Brand As brand management is a company wide activity, there may be a lack of integration between different deport ments. An integrated brand necessitates detailed coordination This can be aided by a planned approach, enabling staff to appreciate the brand objectives and the role need to play in supporting the brand. Figure 1.1 shows one approcch to planning for brand sucess. Brand vision Organizational culture Brand objectives Brand Evaluation Audit brandsphere Brand e ssence internal imple mentation Brand resourcing SiDÜ CS Dipindai dengan CamScanner

No. Date : The model IS based on an Herative process that Forces manag ers continually to recon sider whe then their brand assumptions were appropriate. it is founded on the belief that brand planning should emanate from a multidiciplinary senior management team As the management team work though the model, so the emphasis moves From strategy to tactis to implemen tation. Once a brand has been developed (or an existing brand Fine tuned), instigating of performance monitor ensures that Feed back IS provided, From which further en than aments can be planned CS Dipindai dengan CamScanner