Understanding Marketing: Sales Process, Consumer Placement, and Retail Classification

Retail management notes What do you understand by marketing? Process of Sale to End-Consumer Putting Consumer Goods in the Right Place Individual Products - Wholesale Products - Bulk Goods Sale Low Cost and Low Labor Sale of Goods - Materials and Equipment (Not just goods) General goods Largest customer Data flow - back and forth Based on PPT (actual definition of retail) Last mile transaction - end customer/customer/buyer. Most end customers are not buyers (may be the most important decision makers but not buyers) B2C sources instead of B2B Service research on exchange rate system Stores Stores Buyers (here 3 factors + exchange rate) = Stores Convenience for customers Does not have to be a real-site operating store, can be online if all of the above are met Retail classification: Food, Grocery & Specialty Stores Xeeb - also divided into brick and mortar, and Online Shopping B and M Plus - Modern Sales and Factories Food and Nutrition: More than 50% of Global Sales, First Release Today Product Sales: *(Venkat will talk about Decision Group (heart of retail and retail) . Spirit) 1. Variety: Different product/category types (oral care, dental jewelry, health, food, etc.), (number of subcategories, widths) 2. Categories: Buyers do not have the right to choose categories or groups (different types). Stores can be divided into high / low / medium (depths per category). Difference between Retailers - Food & Grocery and Specialty Stores (Big Bazar and Titan) buyer's point of view, importance of product development, where intelligence plays an important role

Shopping touches every aspect of our lives; Food and Grocery: Large business overall (volume) Low profitability High capital Specialty store sales: Small business (volume) Higher profit Low investment