Marketing notes: Extended Problem Solving

Marketing notes EXTENDED PROBLEM SOLVING • Each of the five steps of the consumer decision-making process, experience of searching long-term and external data and efforts to identify and analyze alternatives Cars, homes, financial vehicles, etc. It can be used in situations where things are very much concerned with. Limited solutions • Customers often seek information or rely on friends to help them evaluate alternatives. Routine Problem Solving • Consumers recognize the problem, make decisions, and make little effort to seek outside information and examine alternatives Example: Buying salt and milk. Buying this product is a habit. Situational Impact • The purchasing situation influences the purchasing decision. • Relevant factors: purchasing, social environment, physical environment, physical impact and prior state. Procurement: Reasons for initial participation in decision making. Social context: Other people come during the shopping period. Physical environment: decoration, music, crowd. Occurrence time: time of day or convenient time. Prerequisites: Consumer sentiment or cash on hand. Psychological Influences on Consumer Behavior Motivation and Personality Motivation • Motivation: The force that motivates behavior to meet a need. • Psychological needs: the basis of survival that must be given priority. • Safety needs: personal protection and physical health measure smoke. • Needs: love and friendship.

• Personal Needs: Need for success, status, fame, self-respect. • The Need for Self-Realization: A sense of self-actualization Military "Do Your Best." Behavior • Behavior: A consistent behavior or reaction to a particular situation. Complainant prefers branded products and uses mouthwash more. For more aggressive people who use razors instead of electric razors, shop for brands (Gucci, Yves St. Laurent). Self-Esteem: How people see themselves and how they believe others see them. Self-concept: How people see themselves. ▪ Self-concept: how people want to see themselves. Understanding • Understanding: The process by which a person selects, organizes, and interprets information to create meaning about the world