Marketing and promotion notes Name and describe the five creatives used in a company's marketing communications mix. Answers Marketing Communications: A combination of advertising, public relations, personal selling, advertising and direct marketing that businesses use to persuade customers about their prices and establish strong customer relationships. 1. Advertising is defined as the non-personal publication and promotion of ideas, goods or services paid for by Authorized Monitor. 2 one. Promotion: A brief incentive to buy or sell a product or service. 3. Personal Selling: Presentation of personal selling and customer interaction developed by the Sales Team of Company. 4. Public Relations: (PR) Build good relations with public agencies by making good publicity, establishing a good organization, and blocking bad gossip, stories, and events. 5. Direct Marketing: Contact specific people directly to get immediate response and long-term customer connections. Discusses content marketing and how marketers can use new methods to create how content marketing is created, managed and distributed. Answers Content marketing is a concept that creates customer-focused content that engages customers and encourages them to do something and buy. The information can be music, videos, images or text that can be of interest and interest to customers. In this case, marketers use content management systems to create, create and distribute products, and use third-party systems like YouTube to reach customers. For this, marketers and organizations lead teams of content writers, editors and advertisers who use various online platforms and advertisements, websites, social media platforms like Facebook and video platforms like YouTube to create and publish content. Attention marketers for the products and services they sell. An example of is YouTube, where advertisers can set up their accounts. Posted a video showing customers' needs and problems after creating an account. Movie also has an indirect message that helps people get what they want. As a result, the customer visits the website and makes a purchase or submits a lead after seeing the video. This is how content marketing works. What is Integrated Marketing Communications (IMC), and how are companies using it? Answer
Integrated Marketing Communications (IMC) is the process by which a company carefully combines various communication channels to deliver a clear, consistent and compelling message about its organization and its brands. Integrated marketing communications should describe all interactions that customers may have with companies and brands. Every interaction with message type, whether happy, scary or indifferent. The company's goal should be for to deliver a consistent and positive message at every touchpoint. Integrated Marketing Communication that connects all of the company's messages and images. The content seen and heard on his television and print ads is the same as in his email and personal sales pitch. The PR profile shows the same picture as the website, online social media, and mobile marketing programs. Different media often play different roles in attracting, informing and persuading consumers; these activities should be well coordinated as part of the overall business communication. Some businesses employ a Marketing Communications Manager, who is ultimately responsible for helping with the communications company's implementation of marketing communications. This helps increase the consistency of communications and increase sales. It puts a heavy burden on everyone integrating the corporate image - there was no before - because this has grown from hundreds of companies.
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Marketing and Promotion: Exploring Creatives and Integrated Marketing Communications