HEALTHCARE COMMUNICATION Degenition of health communication:- Ratzan et al. (1994 361) degine health communication as; IIM "The art and technique of informing ingluencing and motivating individuals, IIP institutional and public audiences about important health incres Its scope includes d/s prevention health promotion health care policy, business, as well as enhancement g the quality of lije and health g individuals within the community" The society Jan Health Communication (2017) defines health communication as a multidisciplinary field of study and practice that applies communication evidence strategy, theory and creativity to promote behaviours, policies and practices that advance the health and well-being of people and populations Health communication & PH. Communicating relevant, accurate and timely health information to at risk populations is a
critical jactor jor promoting pubhi health, maching the study of communication a primary over I interest jos public health scholars. Inefjective public health communication can read to serious societal health problems such ou the Joulune to efjectively warm groups about imminent health aisks. Efjective public health communication, such as development g persuasive campaigns to encourage adoption g health behaviors, is a major goalg public health. The handch ciphinary nenus b/w comm" & PH has helped to expand & rejine theories, methods. and applications for both disciplines The dyjusion Q innovation model which has a long history in comm research has been adopt and entended for directing the "development implementation g. large - seale PH comminication interventions, especially in the area g development communication. campaigns as a 1 strategy for PH intervention The growing dependonce on the we of HP has paned the way jor developing active collaborations b/w PH and health comm" scholans.