Social marketing Since its foundation in 1971, social marketing has had many definitions. Social marketing uses marketing principles and techniques to deliver value in order to influence target audience behaviors that gives some benefits to society. Social marketing is the implementation, design control of programs calculated to influence the acceptability of a product: Planning Pricing Distribution Marketing research Social marketing involves design and following up with marketing campaigns. In addition, it is based on targeting an audience and doing marketing research. Social marketing department should be careful when trying to position a certain element among competition Some social marketing influence on the target market can be as follows: Discontinue antisocial actions Take preventive measures Demand counseling Social marketing is at its best and most effective when it aims and succeed to organize people. It requires doing effective and efficient strategies in order to use resources with redundancy or waste. Social marketing cannot be: Only advertising A legal procedure Education program A clever slogan, not a quick process Social marketing is not about coercing behaviors without punishment. It is not a one approach thing. In addition, social marketing is a behavior changing strategy.